If you run a Shopify store, you’ve probably asked this already:
“How do I get my products on ChatGPT?”
It’s a smart question — and you’re thinking in exactly the right direction.
Here’s the key thing to understand upfront:
👉 You don’t upload your products into ChatGPT.
👉 You make your products discoverable so AI tools can recommend them.
Think of it less like paid ads, and more like organic search — just powered by AI.
Let’s break it down.
First: How ChatGPT Finds Products
ChatGPT doesn’t crawl Shopify admin panels or product feeds.
It finds products the same way Google does:
- Public websites
- Clear content
- Well-structured pages
- Trusted sources
If your site is easy for humans to understand, it’s far easier for AI too.
1. Make Your Shopify Store Easy for AI to Read
This is the foundation. If this part is weak, nothing else really matters.
Make sure:
- Product pages are public (not password-protected)
- Product titles are clear and specific
- Descriptions explain:
- What the product is
- What it’s made from
- Where it’s made
- Who it’s for
- Images have alt text
- Product pages include FAQs
Example:
❌ Handmade bag
✅ Handmade Harris Tweed Crossbody Bag, Made in Scotland from Reclaimed Materials
Specific language = better understanding = higher chance of recommendation.
2. Use Shopify SEO & Structured Data Properly
AI tools rely heavily on structured data (schema) to understand products.
Most Shopify themes already include product schema (JSON-LD), but it’s worth checking.
Your product data should clearly include:
- Product name
- Price
- Availability
- Description
- Images
- Brand
You can test this using Google’s Rich Results Test.
If your theme is basic, apps like:
- JSON-LD for SEO
- Smart SEO
can improve this without any coding.
3. Make Sure Google Can Index Your Products
If Google can’t see your products properly, AI won’t either.
At a minimum:
- Submit your sitemap (
yourstore.co.uk/sitemap.xml) - Set up Google Search Console
- Fix any indexing or coverage errors
This step is boring — but essential.
4. Create Content That Puts Your Products in Context
This is where most Shopify stores fall short.
ChatGPT often recommends products that appear in:
- Blog posts
- Buying guides
- “Best of” articles
- Sustainability content
- Brand stories
For example:
- How to shop sustainably in Scotland
- Why Harris Tweed is a sustainable material
- Scottish-made gifts that last
These articles help AI understand when and why to recommend your products — not just what they are.
5. Be Very Clear About What Makes Your Brand Different
AI looks for clear positioning.
Your site should consistently explain:
- Where your business is based
- Where products are made
- What materials you use
- What values your brand stands for
Repeat this naturally across:
- Homepage
- About page
- Product descriptions
- Blog content
Consistency matters. It helps AI connect the dots.
6. Build Trust with External Mentions
ChatGPT is more likely to trust brands that others talk about.
That includes:
- Press mentions
- Blog features
- Local or industry directories
- Stockist listings
- Reviews and testimonials
You don’t need huge publications — small, relevant mentions still count.
7. Shopify Apps That Help (But Aren’t Magic)
There’s no app that “adds you to ChatGPT”.
But these do help AI understand your store better:
- Product review apps (e.g. Judge.me)
- FAQ apps
- SEO-friendly blog tools
Think of them as support tools, not shortcuts.
8. What ChatGPT Can and Can’t Do (Yet)
Right now, ChatGPT can:
- Recommend your products if your content is strong
- Summarise your brand when users ask
- Link to your site when browsing is enabled
It can’t:
- Guarantee recommendations
- Pull live prices without browsing
- Accept paid placements
AI discovery works like organic search, not advertising.
The Bottom Line
Getting your Shopify products recommended by ChatGPT isn’t about gaming the system.
It’s about:
- Clear product content
- Solid SEO foundations
- Strong brand messaging
- Trust and authority
Do those things well, and AI will naturally start doing what you want it to do —
putting your products in front of the right people at the right time.