• computer screen with the words website optimisation

    Website Image Optimisation

    If you’re a small business owner trying to get your website onto Google’s first page, you might be focusing on keywords and content and rightly so. But one critical SEO factor often overlooked is image optimisation.  Surprisingly, your website’s images can make or break your ranking potential. Before you upload your next product photo, take…

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  • SEO vs. GEO: What They Are, What They Do, and How They Help Your Website

    SEO vs. GEO: What They Are, What They Do, and How They Help Your Website

    In today’s digital landscape, simply having a website isn’t enough. You need people to be able to find it — and increasingly, how people find information is changing. Two major strategies in ensuring your visibility…

    Clare Bridson
  • 5 CRO Mistakes Shopify Brands Are Making

    5 CRO Mistakes Shopify Brands Are Making

    Don’t be one of them! Why hidden CRO (conversion rate optimisation) mistakes are costing Shopify brands sales Here at 291 media we build, review and optimise Shopify websites for business throughtout the UK every week…

    Clare Bridson
  • Evergreen Content: Your E-commerce SEO Superpower

    Evergreen Content: Your E-commerce SEO Superpower

    In the fast-moving world of e-commerce, trends come and go—but evergreen content? That’s content that stays fresh, relevant, and valuable long after it’s published. For E-Commerce stores (like the ones expertly developed by 291 Media), this…

    Clare Bridson
  • 6 Simple Tips Every SME Can Use to Grow Smarter

    6 Simple Tips Every SME Can Use to Grow Smarter

    Running a small or medium-sized business (SME) isn’t easy. Owners often wear many hats—manager, marketer, accountant, and sometimes even IT support! But success doesn’t always come from doing more; it often comes from doing the…

    Clare Bridson