Don’t be one of them!
Why hidden CRO (conversion rate optimisation) mistakes are costing Shopify brands sales
Here at 291 media we build, review and optimise Shopify websites for business throughtout the UK every week and find the same issues often with new customers.
Small overlooked details that are preventing businesses from converting browsers into buyers.
From checkout friction to unclear product hierarchy these little problems are limiting website sales. By uncovering and correcting them your store can achieve higher conversion rates and a smoother customer journey without major work or a website re-design
1. Cluttered product pages
Overloaded product pagess with poor hierarchy, messy imagery, or unclear call to actions distract shoppers and prevent conversions. Customer want the journey to be simple. A clean design that guides them towards an add-to-cart button and supports buying decisions is crucial.
2. Weak mobile experience
Most website, including Shopify traffic is now on mobile, yet many stores are still desktop led. Slow loading speeds, complicated layouts, and clunky navigation are all barriers to sales. Mobile should always be optimised as the primary experience.
3. Hidden or unclear shipping and returns
Hidden or unclear shipping and returns policies can have a significant negative impact on conversion rate optimisation. When customers don’t see clear information about shipping costs, delivery times, or return processes until late in the checkout journey, it creates uncertainty and frustration. This often leads to cart abandonment, as shoppers may assume the costs are too high or the return process is complicated.
4. Lack of trust and social proof
Without reviews, guarantees, or trust badges, even strong brands lose credibility at the decision point. Social proof is critical to reassure customers and remove doubt.
5. Slow loading speeds
Another common issue that negatively affects CRO is slow page load speed. Shoppers expect websites to load almost instantly, and even a delay of a few seconds can cause frustration and prompt them to abandon the site in favour of faster competitors. Beyond increasing bounce rates, sluggish performance also undermines trust in the brand’s professionalism and reliability.
If conversion rate optimisation is an area you feel your business needs help with and you don’t have the time or headspace, we are here to help.