• Make Your Shopify Store Easy for AI to Read

    How to Get Your Shopify Products Recommended by ChatGPT (and Other AI Tools)

    If you run a Shopify store, you’ve probably asked this already: “How do I get my products on ChatGPT?” It’s a smart question — and you’re thinking in exactly the right direction. Here’s the key thing to understand upfront: 👉 You don’t upload your products into ChatGPT.👉 You make your products discoverable so AI tools can recommend…

Watch, Read, Listen

  • How Your Business Can Appear in ChatGPT & AI Search Results

    How Your Business Can Appear in ChatGPT & AI Search Results

    With ChatGPT now reaching over 800 million users every week and AI Overviews appearing in more and more search results, the way people discover businesses online is changing fast. Search is no longer just about ranking blue links…

    Clare Bridson
  • Website Image Optimisation

    Website Image Optimisation

    If you’re a small business owner trying to get your website onto Google’s first page, you might be focusing on keywords and content and rightly so. But one critical SEO factor often overlooked is image…

    Clare Bridson
  • SEO vs. GEO: What They Are, What They Do, and How They Help Your Website

    SEO vs. GEO: What They Are, What They Do, and How They Help Your Website

    In today’s digital landscape, simply having a website isn’t enough. You need people to be able to find it — and increasingly, how people find information is changing. Two major strategies in ensuring your visibility…

    Clare Bridson
  • 5 CRO Mistakes Shopify Brands Are Making

    5 CRO Mistakes Shopify Brands Are Making

    Don’t be one of them! Why hidden CRO (conversion rate optimisation) mistakes are costing Shopify brands sales Here at 291 media we build, review and optimise Shopify websites for business throughtout the UK every week…

    Clare Bridson