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How Your Business Can Appear in ChatGPT & AI Search Results
With ChatGPT now reaching over 800 million users every week and AI Overviews appearing in more and more search results, the way people discover businesses online is changing fast. Search is no longer just about ranking blue links — it’s about being trusted, structured, and referenced by AI systems. So the question is no longer “How do I rank on Google?”It’s “How…
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10 Social Media Marketing Tips for Non-Profit Brands
Over the last year we have been working with Edinburgh based charity It’s Good 2 Give on their website, social media and digital presence. The charity helps young cancer patients and their families in Scotland.…

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Social Media Day
Did you know it’s Social Media Day this week? Celebrated for the last ten years on 30 June, the day recognises and celebrates social media and it’s impact on global communication. Today, social media is…

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Redesigning Your Website Without Damaging the SEO
Search Engine Optimization (SEO) is an integral part of digital marketing so it’s vital for any business owner to have a solid SEO foundation. As your business grows and your website evolves, it’s critical to…

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5 Key On-Page Optimisations For Local Organic SEO
When most people think of local SEO, thoughts turn to Google Business Profile and local citations. If you have a bricks and mortar locations these “near me” results, are definitely beneficial but on-page optimisation also…

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Evergreen Content: Your E-commerce SEO Superpower
In the fast-moving world of e-commerce, trends come and go—but evergreen content? That’s content…

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6 Simple Tips Every SME Can Use to Grow Smarter
Running a small or medium-sized business (SME) isn’t easy. Owners often wear many hats—manager,…

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The Benefits of Switching from WordPress to Shopify for E‑commerce
Why 291 Media Leads the Way As a certified Shopify Partner, 291 Media has successfully designed and…

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Supercharge Your Shopify Store with 291 Media: Your E-commerce Growth Partner
In the dynamic landscape of UK e-commerce, standing out from the crowd is crucial.…

