We're helping our clients to be in the best shape possible for Google's Shakeup this Summer.
In this blog we take a look at what Google is planning in the June update and offer some practical steps that you can take to prepare your website.
This has been a long time coming...
Let's start with Google's mission statement "Our company mission is to organize the world's information and make it universally accessible and useful."
To do this they run various programmes, using multiple technologies and algorithms to make sure they are showing you the best possible results when you "Google" something. To give you an idea of how much work goes into these updates and how much has changed in the last ten years. A decade ago they made 538 "launches'' to Google search. In 2018 they reported over 3000 improvements, which works out about 9 updates per day.
We are now just weeks away from one of the biggest changes to search.
Now is the time to make sure your website is prepared and get up to speed with tools like Google's Core Web Vitals and Page Experience and understand how they fit into the digital world.
Most, if not all businesses, have had a rough time with COVID, lockdown rules and guessing what comes next. The last thing we want for your business is to suffer more with a possible rankings drop after this roll out when we are all trying to bounce back.
If you need any help with any part of your website, or want to know more. Feel free to get in touch, it costs nothing to have a chat with us.
The Page Experience is a set of signals which measure how your users interact with your website and the information that you provide.
Google measures how long it takes for your site to load on your customers device, in the real-world and it's responsiveness. They also monitor other signals like how mobile friendly your web site is, how safe and secure it is and any other factors that stop a user finding information easily.
In the past, Google hasn't taken too much of a firm stance about enforcing better web design and experiences. However, now it's telling every website owner that performance, accessibility, technical best practice and SEO must be built into their sites.
Google isn't trying to create more work for you. They have the belief that by encouraging better web experiences, consumers will experience less barriers and friction, making your business more profitable as a result.
Google's own studies show that visitors to websites which meet these new standards are 24% less likely to abandon the site. We like the sound of that!
We predict that these standards will continue to evolve and grow, so it’s something that has to be incorporated into your business plan and reviews.
Statement from Google.
"Because we continue to work on identifying and measuring aspects of page experience, we plan to incorporate more page experience signals on a yearly basis to both further align with evolving user expectations and increase the aspects of user experience that we can measure."
The Page Experience update will be combined with other signals from the new Core Web Vitals.
You can access your own Core Web Vitals from Google by clicking on the link below and putting your website address in the search bar.
Google will then measure your site in four different areas.
Performance, which measures the loading speed, interactivity, and stability of the page.
Best Practices, this focuses on the technical aspects of the page, including things like having an SSL certificate and making sure images fit within the parameters of the mobile screen.
SEO, checks on the typical SEO signals like metadata, structured data, alt tags and so on.
Accessibility, reports any issues with visitors not being able to see or access parts of the page.
You'll then be given a score, with a traffic light system of improvements. Anything in red needs worked on urgently, the amber less so and the green means you're on top of things.
These reports do go into a lot of depth about how your site can be improved and do contain a fair amount of technical data. If parts of your site are in the "red" and you're not sure what the detailed information means call us or drop us an email.
While a lot of this blog has focused on the technical changes. It's important to remember that great content is still vital! By starting from the point of building meaningful, lasting relationships with your customers, and potential customers. You are already heading in the right direction.