Getting the imagery right on your website is crucial.
It can improve your SEO rankings, help you convert sales and make you look more professional.
Once you’ve thought about the shot you want, you then think need to consider how it will look on the page, where you should shoot it, how to light it properly, what size it should be and then how to optimise it for web.
Here’s our tips on how to get it all right.
Do you want a photos that sells your product or service or one that attracts interest in your blog or page. Do you want people to feature in it, customers or employees or are you promoting a beautiful place that you want to take customers to.
No matter how good your mobile phone is, a digital camera, in our opinion is always a better option for website photo. It’s bigger, sharper and if you are shooting in RAW you have so many more options. A camera doesn’t need to break the bank, Our Canon EOS 80D cost around £600 and was a great investment. We also bought a Canon EF 50mm f/1.8 STM lens which is perfect for portrait and product shots. Canon is our preference but there are lots of great cameras out there that don’t cost the Earth and are much cheaper than having to hire a photographer every time you need pictures.
Why spend thousand of pounds on a website for it be be let down by the imagery.
Lighting plays a crucial role in photography. It can bring your photograph to life.
If you are shooting products LED light boxes like the CiaraQ Photo Studio Tent can be really helpful and cheap but natural light can work just as well. Think about what’s around you. Clear away anything that might get the background of your photos or close blinds and curtains if there is too much sun coming in. A piece of white card, bent into a slightly curved shape can helps make the backgrounds look seamless and allows the light to bounce back onto the product.
If you’re promoting a destination then you want to pick a sunny day and try to include models. People like to see our people doing things, it makes then want to do more. Thank about interesting angles and wide lenses to capture landscapes.
If you are looking to take portrait images, try taking your images at ‘golden hour’ Golden hour is roughly an hour after sunrise or before sunset, when the sun is at its lowest position. Photos taken at this time have a lovely soft flattering tones. Photoshop is also a great tool for correcting light and skin tones. We recommend a 50mm lens for your portrait shots.
Most content management systems will give you a guide to the size and shape your images should be for different parts of your website. Social channels will also give you specifics for their feeds too. Make sure you follow these guides or you might end up with some images missing, which looks odd and isn’t great if you are trying to make a product look enticing.
We see so menu websites where this happens, especially with thumbnails and e-commerce sites. Most e-commerce images are recommended to be square. Set yourself up a template in photoshop or Lightroom that you can put all your new images in to make sure they are fit for purpose. A template helps to keep them all uniform and make your website look its best.
Optimising your images allows you to save them in the smallest possible file size without reducing the overall image quality.
By uploading optimised images to your website you can improve its speed, SEO rankings, achieve a higher conversion rate on sales and leads and back up your website faster.
While this is something people often forget to do, it a pretty simple process. You can use one of the many image optimisation plugins and tools available to automatically compress images by up to 80% without any visible loss in image quality. We use tinyjpg.com