Author: Clare Bridson

Search Engine Optimization (SEO) is an integral part of digital marketing so it’s vital for any business owner to have a solid SEO foundation.  As your business grows and your website evolves, it’s critical to take care of SEO parameters while redesigning the website.  Redesigning your website can harm your SEO if not managed correctly.…

When most people think of local SEO, thoughts turn to Google Business Profile and local citations. If you have a bricks and mortar locations these “near me” results, are definitely beneficial but on-page optimisation also plays a huge part in creating the signals that are sent to search engines to influence your local rankings. With…

For a small business having a budget for video creation just isn’t practical or affordable. These days there is so much we can do with our mobile phones that making our own videos to promote our businesses is something we can all give a go. With the help of apps, it’s easy to add captions,…

If you are wanting to optimize your brand’s online reputation and make the most out of your Google My Business (GMB) listing, Google’s attributes are a good way to help do this.  Google My Business attributes help you to advertise specific services, features, and provisions that your business provides to help your listing show up…

Citations are a key factor in raising visibility in Google’s local search results. A local citation is any online mention of your company’s name, address, and phone number. These and be found on local business directories, websites, apps, and social platforms. Citations help Internet users discover your brand and can also have a big impact…

With restrictions starting to be lifted on lockdown in Scotland from next week, is your business digitally ready for the new norm? Many businesses will be preparing their physical stores for opening but going forward we think a lot of people will continue to stay home more and do their shopping for all types of…

Everyone should know by now that social media platforms are here to stay, and used correctly can have a major positive impact on sales, traffic and awareness. However, just because you have a Facebook page, it doesn’t mean you know how social media for business works. Building an online presence can take and managed incorrectly…

We don’t think so. Many retailers are hoping for a decent festive season to make up for what has been a difficult year and have started their Christmas campaigns already.  Here’s a few little SEO tips to help you make the most of the next fews months and drive traffic to your website. Review you…

Halloween 2020 will be remembered as the year that was factually more frightening than anything Stephen King could have written. We are also in a place where many businesses are improving their online presence to hopefully improve the books after a devastating 10 months through Covid-19, and that’s even before the UK’s impending second wave.…