Author: Clare Bridson

SEO (Search Engine Optimisation) is a powerful tool for small businesses looking to improve their online presence, attract more customers, and increase revenue.  However, despite its potential benefits, many small businesses make common SEO mistakes that can hinder their success. Whether you’re new to SEO or looking to refine your strategy, understanding these pitfalls is…

As we move out of summer and towards the busiest time of the year for retail businesses, getting your e-commerce store ready for Christmas shoppers is crucial.  This big spending season can make or break annual sales for many businesses, so preparation is key to capture your share of the festive shopping market. At 291…

Since lockdown there has been a huge shift in consumer behaviour with more and more people shopping online during the pandemic and deciding they liked it. It’s a shopping choice that is growing and is here to stay. This has meant businesses need to rethink and invest in their ecommerce marketing strategies and knowledge to…

When you are looking for new ways to market your business, you will hear many people talking about the importance of digital marketing.  It’s a valuable tool to help you grow your business and establish an online presence.  Using digital marketing methods such as SEO and PPC and online shopping can can make a huge…

Everyone hopes to have their website rank on page one of google and a good place to start is by making sure the content you post is not only relevant to your audience but it’s also important that the content is legible for search engines.  Here are our tips on how you can write to…

Imagine how much easier it would be for your business to attract customers if your website worked better for you so you don’t have to? There’s are lots of quick hits that everyone can do to improve the performance of your website to make this a reality and help you jump up google rankings. It…

Social media is a very powerful marketing tool and one that is pretty reasonable on your pocket too.  It’s a great way to reach your target audiences and engage with them. People are curious by nature and want to see behind the scenes of your business, meet your team and find out more about your…

Do you know how to grown and maintain an audience of social media? Do you know the best time of post on each channel? Do you know what sizes of images you should be using? Are you using hashtags in the right way? These are just some of the questions we can answer on our…

Over the last year we have been working with Edinburgh based charity It’s Good 2 Give on their website, social media and digital presence. The charity helps young cancer patients and their families in Scotland. Never has there been a more important time for charities to be visible online. Most are currently unable to fundraise…

Did you know it’s Social Media Day this week? Celebrated for the last ten years on 30 June, the day recognises and celebrates social media and it’s impact on global communication. Today, social media is the heart of everything we do, socialising, sharing photos, staying in touch with friends and of course promoting our businesses.…