Author: Clare Bridson

  • Getting your ecommerce right

    Getting your ecommerce right

    Since lockdown there has been a huge shift in consumer behaviour with more and more people shopping online during the pandemic and deciding they liked it. It’s a shopping choice that is growing and is here to stay. This has meant businesses need to rethink and invest in their ecommerce marketing strategies and knowledge to…

  • Why Digital Marketing is Essential to Your Business Growth

    Why Digital Marketing is Essential to Your Business Growth

    When you are looking for new ways to market your business, you will hear many people talking about the importance of digital marketing.  It’s a valuable tool to help you grow your business and establish an online presence.  Using digital marketing methods such as SEO and PPC and online shopping can can make a huge…

  • Website content optimisation

    Website content optimisation

    Everyone hopes to have their website rank on page one of google and a good place to start is by making sure the content you post is not only relevant to your audience but it’s also important that the content is legible for search engines.  Here are our tips on how you can write to…

  • Three quick hits to improve your website’s performance

    Three quick hits to improve your website’s performance

    Imagine how much easier it would be for your business to attract customers if your website worked better for you so you don’t have to? There’s are lots of quick hits that everyone can do to improve the performance of your website to make this a reality and help you jump up google rankings. It…

  • Social Media Writing

    Social Media Writing

    Social media is a very powerful marketing tool and one that is pretty reasonable on your pocket too.  It’s a great way to reach your target audiences and engage with them. People are curious by nature and want to see behind the scenes of your business, meet your team and find out more about your…

  • Social Media training

    Social Media training

    Do you know how to grown and maintain an audience of social media? Do you know the best time of post on each channel? Do you know what sizes of images you should be using? Are you using hashtags in the right way? These are just some of the questions we can answer on our…

  • 10 Social Media Marketing Tips for Non-Profit Brands

    10 Social Media Marketing Tips for Non-Profit Brands

    Over the last year we have been working with Edinburgh based charity It’s Good 2 Give on their website, social media and digital presence. The charity helps young cancer patients and their families in Scotland. Never has there been a more important time for charities to be visible online. Most are currently unable to fundraise…

  • Social Media Day

    Social Media Day

    Did you know it’s Social Media Day this week? Celebrated for the last ten years on 30 June, the day recognises and celebrates social media and it’s impact on global communication. Today, social media is the heart of everything we do, socialising, sharing photos, staying in touch with friends and of course promoting our businesses.…

  • Redesigning Your Website Without Damaging the SEO

    Redesigning Your Website Without Damaging the SEO

    Search Engine Optimization (SEO) is an integral part of digital marketing so it’s vital for any business owner to have a solid SEO foundation.  As your business grows and your website evolves, it’s critical to take care of SEO parameters while redesigning the website.  Redesigning your website can harm your SEO if not managed correctly.…

  • 5 Key On-Page Optimisations For Local Organic SEO

    5 Key On-Page Optimisations For Local Organic SEO

    When most people think of local SEO, thoughts turn to Google Business Profile and local citations. If you have a bricks and mortar locations these “near me” results, are definitely beneficial but on-page optimisation also plays a huge part in creating the signals that are sent to search engines to influence your local rankings. With…